Dutch Billionaire John De Mol Files Lawsuit Against Facebook Over Fraudulent Crypto Ads

John De Mol, a Dutch billionaire responsible for the local Big Brother and The Voice shows, filed a lawsuit against Facebook over crypto ads using his image without permission, Reuters reports on June 5.

Per the report, the ads promoted cryptocurrency scams using Mol’s image, which allegedly damaged his reputation. The ads in question reportedly advertised fake cryptocurrency-related businesses or encouraged users to send money to buy bitcoin (BTC), all while claiming that the projects have Mol’s baking or involvement.

According to Reuters, Mol’s lawyers claim that consumers have lost €1.7 million (over $1.9 million) as a consequence of such actions, also adding that other Dutch celebrities have been targeted. Jacqueline Schaap, one of the lawyers, noted that Facebook should prevent such incidents from taking place, and that the current vetting process is not enough:

“I don’t know what reality Facebook lives in, but that doesn’t work.”

Rob Leathern, director of product management at Facebook, allegedly told reporters that the company takes “misleading ads that violate our policy, and those that feature public figures, very seriously.” He then concluded:

“These include the ads impacting Mr. De Mol.”

As Cointelegraph reported in March, Microsoft-owned search engine and advertisement platform Bing noted that it blocked over five million cryptocurrency-related ads last year.

Recently, financial news outlet FinancialTimes claimed that United States regulator the Commodity Futures Trading Commission (CFTC) is in talks with Facebook about its upcoming stablecoin launch.

2  Comments Add a comment…

  • Spy Gadget Rentals  

    How’s facebook supposed to know who’s face is supposed to be in each and every ad?

    Reply

    • Dutch Billionaire John De Mol Files Lawsuit Against Facebook Over Fraudulent Crypto Ads Santo Perdido Spy Gadget Rentals  

      The same way TV stations and radio stations approve ads before they’re placed – they monitor them. No ad goes on TV without being viewed and no ad goes on the radio without being heard. If Facebook can’t comply with the same policies it has a failed business model and, consequently, definitely doesn’t need to be considering its own cryptocurrency.

      Reply

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